FORD
Uni Assignment 2024
Product
Ranger Raptor
SMP
The ute with attitude
TARGET AUDIENCE
Male 18-22 years old
INSIGHT
The target audience are new license holders and are looking to go on adventures and enjoy their new found freedom.
DESIGN
The rugged typography reflects the tough adventures the Raptor is built for.
The car climbs the mountain, symbolising freedom and
showing it’s still ready for new adventures.
