MENULOG
Uni Assignment 2025
SMP
Menulog saves you time
TARGET AUDIENCE
Working singles (25-45)
INSIGHT
The target audience is time poor and a lot of their day is taken up with commuting to and from work. So the ad appeals to their sense of frustration with a long train home and positions Menulog as the time efficient and preferred option.
PLACEMENT
The ad would be placed at the train station, to connect with the audience on their way home.
DESIGN
The Dinner Detour is supposed to not only catch the viewers eye but also highlights the hassle of cooking versus the ease of ordering with Menulog.
